Young #Green
Consumers Driving Sustainable #Retail Trends in Fashion, Cosmetics and Food
(OTCQB: $GFTX) (NASDAQ: $REAL) (NASDAQ: $BYND) (CSE: $AGRA.C) (OTC: $PUFXF)
Point Roberts WA, Delta BC – July 30, 2019
- Investorideas.com,
a leading investor news resource covering food, clean-tech and retail stocks
releases a sector snapshot reporting on how millennial consumers have been a
driving force in both retail and investment trends as they continue to demand
sustainability and company ethics.
Whether it’s in textiles and clothing or
food and wellness products, the recent focus on sustainability and ethical
business practices is creating a shift in the market, as many companies
adapting to this new environment are seeing rapid growth.
A
new report
from national nonprofit Green America, The Toxic Textiles Report reviewing 14 major
US-based corporations, shows much room for improvement across the sector on
transparency, chemical, waste and water management as well as workplace
conditions.
“Consumers
want sustainable clothing and the market is responding,” said Caroline Chen,
Green America’s Social Justice Campaigns Manager. “But too often, many of the
promises we hear from conventional companies are token sustainability
initiatives that are band-aids to one small part of the problem, or empty
platitudes without a plan to achieve real change. Sustainability shouldn’t just
be a marketing trend.”
Eco Tek 360, Inc.,
a wholly owned subsidiary of Global
Fiber Technologies Inc. (OTCQB:
GFTX) has begun its pilot program to “rejuvenate” textile waste.
Eco Tek
360 has made tremendous progress establishing their supply chain and
infrastructure that takes them from fiber to final product. With the company’s
supply chain now established, their pilot plant set up and the internal testing
of their proprietary process complete, they are ready to start taking on small
commercial projects.
The
company’s core differentiator is their ability to maintain a fiber’s strength
and length through their rejuvenation process which allows them to repurpose
fibers from each landfill destined item and re-create a high-quality
sustainable product that will continue to be repurposed for several years to
come. Another benefit when working with
cotton products is the ability to reduce carbon and water footprints for
corporate clients.
Read
this in full at https://www.investorideas.com/news/2019/renewable-energy/07301YoungGreenConsumers.asp
“Each
pound of landfill destined cotton waste that we convert into a re-purposed and sustainable product will
save an average 500 gallons of water each time it is re-purposed. That means
throughout the lifecycle of that original pound of cotton that continues to be
rejuvenated, it will help save thousands of gallons of water,” stated Paul
Serbiak, CEO of Global Fiber Technologies.
Chris
Giordano, Global’s Co-Chairman and President stated “The amount of water that
can be saved is truly awe inspiring. If we were to re-purpose just 50,000
pounds of corporate cotton waste it would help save over 25,000,000 gallons of
water compared to what would have been needed to grow and process the 50,000
pounds of cotton.”
Global
Fiber Technologies’ pilot plant has the capacity to produce over 1.6 million
pounds of re-purposed product per year, which translates into 800,000,000
gallons of potential water savings from one small facility.
While
Eko Tek 360 is looking to remove the waste created from the textile industry,
companies like The RealReal Inc. (NASDAQ:
REAL) are looking to reuse what is already produced. The
RealReal, the world’s largest online marketplace for authenticated, consigned
luxury goods,
announced that it will release its financial results for the
second quarter ended June 30, 2019, after the market closes on August 13, 2019.
These results have been much anticipated due to the company’s quick rise in the
market.
The RealReal has managed to capture the growing niche market of those wanting to buy pre-owned
(second hand) and real (authentic) luxury goods. In the US in 2018, the second
hand apparel market was worth
US$24 billion and is forecast to rise to US$64 billion by 2028. The
RealReal’s CFO, Matt Gustke sees the potential market at
~US$200 billion.
The RealReal has millions of online shoppers and
consignors, three retail stores in NYC
& LA and 11 Luxury Consignment Offices across the USA.
RealReal is the first reselling start-up of this
generation to go public, and state that they are the world’s largest online
marketplace for ‘authenticated’ goods. The Company uses proprietary technology
and 100 trained authenticators to screen for fakes and to make available a
range of high-end authentic luxury goods. Every product is inspected and vetted
before it goes up online.
A recent
Forbes
article discussed this recent trend of “ethical investing”
mentioning “Richard
Branson and Bill
Gates among the growing
number of high-profile names investing in businesses that seek to do social
good.”
The
article continued, “Many brands label themselves ‘ethical’ because of their
commitment to initiatives that include supporting human rights, fair labor
conditions and sustainability, but there’s a gap in the environmental, social
and government criteria (ESG) that’s used to identify socially responsible
companies. At the moment these criteria don’t include animal cruelty,
exploitation or abuse.”
There
are even companies like Cruelty Free Investing, a recently launched 501C3 non-profit organization, who
are intent on providing information surrounding certain exploitations,
currently lists every single publicly-traded corporation on NASDAQ, NYSE and
NYSE American (formerly AMEX) in one of two lists on Cruelty Free Investing’s
website: Companies that do exploit animals, and companies that don’t.
The continued influence of millennial consumers and
investors doesn’t stop at clothing though, as the health and wellness sector,
with a specific focus on CBD/hemp products has also seen tremendous growth. AgraFlora Organics International Inc. (CSE: AGRA) (OTC: PUFXF), a growth oriented and diversified
international cannabis company, recently
provided operational
guidance and corporate development updates pertaining to its wholly-owned,
vertically integrated cannabinoid-infused cosmetics/topicals subsidiary,
Canutra Naturals Ltd.
Canutra manufactures and distributes premium personal
care, cosmetics and cannabinoid-infused product lines including a suite of
trusted consumer brands such as Whole Hemp Health; a Canadian all-natural,
hand-made skin care line, formulated with 100% Canadian organic hemp seed oil.
Canutra markets its Whole Hemp Health products by way of brick-and-mortar
retail outlets, Amazon Prime, as well as direct to consumer, through an
integrated Shopify ecommerce platform.
The Company has continued its pre-existing cannabis/hemp
research and development partnership with the Universite de Moncton and is
pursuing ongoing collaborations with UM to augment its IP portfolio.
Tony Harris, Chief Executive Officer of Canutra stated:
“We are thrilled to formally announce the debut of our premium Whole Hemp
Health cosmetics line across the continental United States. Compliant
distribution south of the border has long been a pinnacle to Canutra’s
sustainable sales stratagem. Our recent acquisition by AgraFlora, as well as
the subsequent expedited nature of the knowledge transfer process, has allowed
us to access diverse economies of scale and robust corporate resources, as made
evident by our accelerated entry into the U.S. market. By leveraging Covault’s
tried and tested e-commerce marketing platform, we intend to pursue hyper
growth within the enormous addressable U.S. marketplace. Canutra exclusive
partnership with Covault’s permits us unbridled access to a proprietary marketing
toolset, furnished with unique capabilities, extending far beyond what a
traditional e-commerce strategy would provide.”
One of the biggest success stories
following this new trend and one that has been heavily focused on in the media
recently is Beyond Meat, Inc. (NASDAQ: BYND). The company just announced the launch of its latest groundbreaking product
Beyond Beef® last month and reported results for the second quarter ended
June 29, 2019 on Monday, July 29, 2019 after the market closed.
Beyond Beef is designed to not only look,
cook and satisfy like traditional ground beef, but also to be versatile enough
to be used in any ground beef recipe including tacos, dumplings, Bolognese,
sliders and more. Made with a blend of peas, mung beans and rice proteins,
Beyond Beef delivers the meaty taste and texture of the beef, along with
marbling intended to melt and tenderize for a satisfying and delicious at-home
cooking experience.
“We are thrilled to introduce consumers
to our latest product innovation, Beyond Beef,” said Ethan Brown, Beyond Meat
Founder and CEO. “This plant-based ground meat allows consumers to enjoy all
the culinary versatility of ground beef, with the added nutritional and
environmental benefits of eating plant-based meat.”
Looking at trends moving forward, the
millennial influence can no longer be dismissed. With many new and old
companies adapting to demands for sustainable and ethical practices, it seems
the future for many companies may be decided by more young investors and consumers
who continue to push for their vision of a healthier world for not only today
but well into the future.
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